At Milan Fashion Week, the MSGM fashion show was held at the bagni misteriosi of De Chirico in the garden of Milan’s Triennale. This is an important year for the brand, which is ten years old this year. The designer and creator of the brand Massimo Giorgetti said that for the creation of this Spring Summer 2020 collection, for the first time in his career, he did not follow any inspiration. The show staged indeed the best of what the brand has created over the past ten years. “It is not a retrospective: we looked back” says the designer, “and then return to focus on the future as always, on new horizons. It is the first collection I make without a real inspiration because the inspiration is MSGM and its 10 years: the colors, the prints, the bows, the frills, all that is and was MSGM”.
A series of tweed looks in pastel colors opened the show, while bows and ruffles seem to be the key elements of this collection, which turns out to be truly surprising. In the last part of the show, Giorgetti showed a series of brightly colored mini-dresses, some in solid colors, others in floral print.
words Elena Affricani