“We can’t invent a new shirt, but we can create a new style“
With this presentation Youssef Hotait, CEO and designer of UFFF, immediately gives us an idea of his new brand. Youssef is originally from Lebanon but grew up in Germany, and this fantastic mix of cultures led him to desire a particular and recognizable style. Combined elegance and absolute comfort, for men and women. Elements of the mystical Orient merged with the minimalism of cities like Hamburg. This is the aesthetics of UFFF.
Fashion has been part of Youssef’s life since he was a child, from when he designed his first clothes at the age of eight. The precocity in the business also led him to be “UFFF”, a bit tired quite early on of his work in Strategy and Communication for several luxury brands. Remembering his dream of a luxury brand all of his own, he then launched his adventure with determination and devotion.
We just have to wait to see the future of this brand, which certainly got off to a good start both in terms of the choice of fabrics and style, but also in how elegantly he presented this collection, thanks also to photographer Alex Kuhlencordt and his team. .
Photography Alex Kuhlencordt
Designer and CEO Youssef Hotait
Style Timo Luebker
Models Marcos Acheampong & Irene Opoku
c/o SPIN Model Management
Leta Franka c/o Elvog Models
Geoffrey Camus c/o IMM Bruxelles Model Agency
Niclas Berghof c/o Kult Models
Anisia Khurmatulina c/o Secret Management
Hair Style, Makeup Emily Schröder
Photo Assistance David Abel