The independent Milanese brand YESE STUDIO has recently inaugurated the exhibition YESE As Seen By, opened from 5 to 10 February 2021 in the exhibition space in Enrico Tazzoli 13 street, Milan. Space of Art Luxury srl (ALPR), the agency that took care of the press office. The exhibition was based on the association between different artistic realities, including the ones proposed by Giulia Gentilcore and Giacomo Monza. Curated by art director Cristiano Rizzo, the exhibition focuses on the relationship between art, craftsmanship and fashion, which has always been the cornerstones of the YESE STUDIO brand.
In addition to the classic exhibition of the works of the brand and the artistic collective, the exhibition offers an innovative solution to bring the visitors as close as possible to the work of art and push them to a creative exercise, aimed at breaking down the barriers that often rise between the creative world and the viewers.
For this reason, the exhibition presents itself as a real laboratory in which the visitor is accompanied to the discovery of the creative process; it is therefore possible to manipulate objects, touch leather and fabrics and create a product according to their own vision and inspiration.There is also a space dedicated to testing sustainable deterioration and one in which you can deepen the knowledge of products.
It is precisely this multidisciplinary mode that enhances the brand’s deep connection to art; each bag has the features that confirm it as a product of fashion but also a work of art.
Particularly important is the focus on sustainability, which has always been part of the DNA of YESE STUDIO. The products are packed with degradable corn foam that can be disposed of in water, degrading naturally. This project is in line with the initiative promoted by Save Initiatives for the Environment for the protection of biodiversity through conscious design.