“Museo de la Moda” is a wonderland of fashion that is still unknown to many and contains about 10,000 pieces of archive belonging to the most famous fashion houses in the world, including Saint Laurent, Chanel, Dior and Vionnet, to name a few. Located northeast of Santiago in Chile, the museum was originally the home of the Yarur family, owner of the largest textile factory in South America. In 1999 it became a museum at the will of Jorge Yarur Bascuñán, grandson of the company’s founder.
Today, the family and the organic and museum in collaboration with Rizzoli decided to share with the rest of the world the wonders contained in it, through the book “Museo de la Moda: musings on Fashion & Style”. To do this, Yarur Bascuñán chose an exceptional editor. It was in fact Kate Moss who worked on the book, organizing the archive material according to the trends that influenced her personal style.
Fashion icon of the 90s and beyond, Kate Moss has worked in the industry for almost thirty years and is also a great connoisseur and lover of vintage pieces, a necessary feature to become editor of the Museo de la Moda, which remains a treasure of unique pieces. The chapters of the book are divided into trends identified by Moss, among which we can find the themes of the “swinging London”, “Floral”, “Glitter” and “Flapper”.
The model told Another Magazine about her first encounter with vintage, how she approached second-hand products driven by a dissatisfaction with the standards promulgated by high street fashion, ending with a nostalgic feeling triggered by old photographs.[…] looking at old pictures always takes me back to the occasion and sparks memories I had forgotten about. The process made me aware of how young I really was wearing pieces which at the time I didn’t know had such a historical significance. I just wore them because I loved them.”
words Ludovica Mucci