At the beginning of July, we witnessed the first episode of a series of short films made by National Geographic for Prada Group, on the occasion of the launch of the new capsule collection Prada Re-Nylon, a sustainable initiative promoted thanks to the collaboration with Aquafil, the company that produces ECONYL®, nylon regenerated from plastic scraps recovered from the oceans, or waste materials coming from textile industries.
The profit of this capsule collection will encourage the organization of educational projects on environmental sustainability, supported by Prada in collaboration with UNESCO. The objective of the educational program will be to promote sensitivity to the crucial issues that are defining a generation and above all to inspire action to reverse the course that has long been mapped and that has damaged the planet and its natural resources.
The second episode of the series “What We carry” is dedicated to Cameroon, where Adut Akech Bior, the model of Australian origins, originally from South Sudan, accompanies us on a journey of discovery towards Lake Ossa, together with Joe Cutler, environmentalist and explorer for National Geographic.
Lake Ossa is one of the largest lakes in the country, and is the natural habitat of many species, representing 90% of the Reserve established in 1968. Today, these species are at risk, due to the many fishing nets left abandoned, which release harmful substances in the water and consequently to the fauna and flora that inhabit it.
To address this problem, the local communities are implementing a plan to safeguard the lake in collaboration with the Zoological Society of London. The recuperated nets together with other waste material will be subjected to a depolymerization process and transformed into ECONYL®.
The fabric obtained thus becomes the protagonist of the capsule collection, conceived as reinterpretation of six classic models of the Prada portfolio. By reinventing iconic models, the Italian company is committed to redefine the route towards a sustainable fashion approach, a definitive turning point that appears more and more possible.