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Valentino won’t participate at the Paris 2020 digital fashion week

Valentino won’t participate at the Paris 2020 digital fashion week

In the midst of the various preparations implemented by many fashion houses that were forced to change the usual programming of the fashion shows due to the pandemic, Valentino also announced some important changes.

The Italian brand founded by Valentino Garavani in 1957 and now owned by the Mayoola fund of Qatar has indeed revealed that it will present both men’s and women’s collections in September and that a new project is underway for the July fashion show. This decision seems to be in line with the one previously made by Saint Laurent, which also came out of the Parisian programming this summer.

The source comes precisely from the creative director of the brand, Pierpaolo Piccioli, who commented on this decision on the MF Fashion magazine, adding: “We do not yet know what shape, if presentation or fashion show, this event dedicated to men and women will take in September, nor we know the location.” It seems it’s still a mystery, then, what will come next, but perhaps we will have some more information in the coming months.

In the meantime, the wave of news does not stop only on the creative side; indeed, the fashion house has recently announced the arrival of the new CEO Jacopo Venturini that will succeed Stefano Sassi, who has been in office since 2006. Venturini will fill the role starting from the 1st of June 2020.

“I am very happy about my return for the third time to Valentino, the Italian Maison that represents my first love affair in fashion”, declared Venturini, “Valentino, for me, means heritage and at the same time the future, it will be a pleasure to work side by side with Pierpaolo “.

cover image’s credits: ANDRE` LUCAT/SGP

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