Michael Kors recently announced that he will leave New York Fashion Week and that he won’t display the next collection in September. On the contrary, it will present the new collection between October and November in a format yet to be defined.
Michael Kors, like many other players in the sector, is also reconsidering his work, expressing the desire to return to two collections a year. This decision is not only part of the debate around sustainability but also expresses the need to weigh down the shops. These suffered during the pandemic due to the accumulation in stock.
“I have long thought that the fashion calendar should change. I am excited to see the open dialogue on the calendar launched within the fashion community.” Commented the American designer and entrepreneur; “We have all had time to reflect and analyze things, and I think many agree that it is time to take a new approach for this new era.”
However, September and March will remain the two key months for the promotion of advertising campaigns and content for consumers, who however will have plenty of time to absorb the news without constant updates, images and new products in the middle of the seasons.
Before Kors, Giorgio Armani and Gucci had also expressed the need to return to their origins and to upgrade a now saturated fashion system. This decision therefore aligns with most of the voices in the choir. Similarly, Dries Van Noten and Marine Serre also expressed the same desire to slow down and focus on more conscious creativity.
Cover image credits: Vogue India